Why a new baby is a common trigger to buy
The core purpose of life insurance is income replacement. The NAIC describes it plainly: a policy can help replace the income that would be lost if a wage earner died, and help the people who depend on that income avoid taking on significant debt. A newborn is, quite literally, a new person depending on your income, which is why this stage tends to prompt a coverage review.
Needs also tend to grow with the family. The NAIC notes that coverage needs generally increase as your family size increases, so a new child is a natural moment to ask whether any existing coverage, including what you may have through work, would actually be enough.
- A child means someone now depends directly on your income
- Coverage needs generally rise as a family grows
- A good moment to check whether existing or work coverage is enough